Well, let’s hope it doesn’t get that extreme, but that’s what it feels like. I’ve been reading and reading and reading some more. And when I finish with that, I pick up something else to read. It’s a good thing I love reading, and especially love reading about beer and business.
Reading is certainly not brewing, but I think it’s an important part of getting there. We have experience building a business, but not like this. We have experience brewing beer, but not like this. Thus, there is lots of reading happening. Books, online, fine print, you name it. Reading about all the red tape, brewing systems, crazy Alaskan bootleggers…let’s just say a lot of learning has happened, and there’s much more to come.
Meanwhile, we have plans humming along. It feels slow and fast all at the same time. I still feel incredibly underprepared, as there are major holes still left to be filled in on our plan. But we’ve looked at some real estate, laid plans for what we’d like our first beers to be, and are working on stepping up homebrew production for fun, practice, and recipe development.
Yes, we will need some help drinking our experiments soon. More on that to come.